The first task in getting your organization on the internet is to register a domain name.
Your domain name is simply an address online which your clients will be using to view your website or ecommerce store. It will also allow you to set up a company wide email solution, allowing you to connect more efficiently to your customers and vendors.
Domains are arranged by their extension, with the most used being .com or .com.au. There are many other extensions to pick from including .biz, .org and .info. You are not restricted to the quantity of domains which you could purchase, but Australian domain name legislation do require a valid ABN or ACN to be presented prior to registration can be completed.
In the case of a brand-new name, as you are not able to purchase domain names straight-out, what you can do should be to register a name, which happens to be like purchasing a lease from the business that runs whatever registry the extension is linked to. For example, any name with .au at the end of it is governed by auDA, the Australian Domain Address Administrator.
Selecting a domain name
Picking the proper domain name for your small business is quick, but there are a number of important judgements to give consideration to. By selecting the right name for use in your web business you will probably be assured that your customers are likely to discover you quickly.
If possible your domain name will fit your current brand name. Although some people can use a search-engine to locate your business online, it will always be imperative that you use a name which matches your existing business name. This tends to reduce confusion for your visitors and help to produce a consistent appearance through your other business materials consisting of business cards and printed letterheads.
Modern Domain Extensions
Right until recently there had been just twenty-two domain extensions including .COM, .NET and .ORG. Gradually there will soon be 700+ new extensions targeted to your business, interest, location or region. For the first time, there will additionally be domain extensions in non-Latin characters Arabic, Chinese and dialects in line with the Cyrillic alphabet.
With increased domain extensions readily available, you’re able to finally purchase a domain that informs people specifically what you do. Even get to visitors where you do business with a domain that specifies your area or state. These domain names are all unique, so your chances of owning the web address you want are better than they’ve been in many years.
Several of these new domain extensions include things like menu, .systems, .management, .enterprises, .directory, .today, .center .guru, .clothing and .photo domain names.
You can view the full list at https://ausweb.com.au/domain-names/new-domains/
Purchasing your domain name
Your first thing you need to do is discover what names are available to you. You can use the Ausweb domain name checking service to easily evaluate which domain names can be bought for your business at https://ausweb.com.au/domain-names/
Deciding on a domain name to suit your needs is easy, although there are certain relevant decisions to consider.
If a certain name is no longer available then you might prefer to try a alternative on that name, but don’t forget to keep your customer’s in mind so the domain name is a breeze for them to always remember and type in. Multiple domain names can be purchased together helping you to address assorted geographic regions that your chosen business is operating in, or particular services or products that you provide.
Renewing your domain address
A domain name is renewed on a periodic basis. For .com.au domains this is every 2 yrs, while for .com, .biz and .info this is always selected period of 1 to 10 years dependent upon your small business needs. Domain renewal is controlled immediately and assuming that your contact information and email address are current your domain should really renew without issue. If you no longer require the use of your domain simply request that the automatic renewal be disabled and it will end on the last day of it’s current term. Remember that your site and email address are linked to your domain and of course, if your domain name expires these facilities will no longer operate.